Every year, since 2014, Imagine for Margo launches a major national awareness campaign on childhood cancer, thanks to the tremendous generosity of numerous French media, the support of Mika, Peter Lindbergh, Stephen Kidd, and the creative and media agencies Mindshare, Hill+Knowlton, Zorba, Reuilly&Associés and DaisyDay.
In 2018, it is throughout the month of February, on the occasion of the International Childhood Cancer Day on February the 15th, that we will make French people aware of childhood cancer. All the media supports have, once again, answered positively to our demand, touched by our cause as well : television, cinema, outdoor, press and interne.
TELEVISION, CINEMA AND INTERNET
On television, at the cinema and on the internet, it is the very moving testimonial of Maurine, with Mika, that will be aired.
Maurine was 10, had a very happy little girl life and dreams for her future. She fought against cancer like a little warrior. We will keep her in our hearts for ever.
A huge THANK YOU to all the French television channels, movie theatres and digital networks who support us, some of them for the first time, others renewing their loyal support to the cause of childhood cancer.
OUTDOOR AND PRINT
The campaign key visual is one of the outstanding pictures shot by photographer Peter Lindbergh during our trip in French Camargue in 2015, with six little warriors from Gustave Roussy Hospital in France.
Mika and the little warrior Janotte will call out French people to mobilize in order to help the research against childhood cancer with this powerful message : “Let’s wage war against cancer!”.
THANK YOU to all the outdoor and press compagnies. Thanks to more than 2.600 billboards and more than 30 publications in magazines, we will be able to make millions of French people aware of childhood cancer.
A BIG THANK YOU to all the French media for this outstanding 2018 campaign entirely offered. THANK YOU to the agencies Mindshare, Hill+Knowlton, Reuilly&Associés, Zorba and DaisyDay who worked non-stop and for free to prepare it. THANK YOU to Mika, Peter Lindbergh and Stephen Kidd for their loyal support.