2018 National Awareness Campaign with Mika

On the occasion of the International Childhood Cancer Day on February 15th, Imagine for Margo launches its annual French national awareness campaign. 

Thanks to the tremendous generosity of French media, the campaign will be broadcast on television, at the cinema, on billboards, in the press and on the internet and will make millions of French people aware of childhood cancer, that is still the leading cause of death by disease in children in France and in Europe.  



On television, at the cinema and on the internet, it is the testimonial of Maurine, whom we strongly keep in our hearts, that will be aired : a strong call for mobilizing to help research against childhood cancer.

Maurine was 10, had a very happy little girl life and dreams for her future. She fought against cancer like a little warrior.

THANK YOU to Stephen Kidd for the making of this beautiful movie. 
THANK YOU to all the French television channels, movie theaters and websites for broadcasting it in February.


On billboards and in the press, Mika and the little warrior Janotte will share this powerful message to French people :  « Let’s wage war against cancer !». 


THANK YOU to Peter Lindbergh for this outstanding picture taken during our trip in French Camargue in 2015, that we organized with six sick children from Gustave Roussy Hospital in France.  
THANK YOU to Mediagares, JC Decaux, ClearChannel, Insert and Exterion for the outstanding billboards.  
THANK YOU to all the magazines who offered us free pages.



THANK YOU to all the French media for offering us this exceptional campaign. THANK YOU to the agencies Mindshare, Hill+Knowlton, Zorba, Reuilly&Associés and DaisyDay who worked non-stop and for free to prepare it. THANK YOU to Mika, Peter Lindberg and Stephen Kidd for their loyal support. 

Logos remerciements campagne 2018_site