On the occasion of the end of the year 2025, Imagine for Margo is launching a brand-new communication campaign to accelerate and support the fight of the thousands of children who face illness each year. This campaign, made possible thanks to Chanel’s social commitment, features four little warriors who invite everyone to join this vital battle.
Support our little warriors in their fight for life
Every year in France, nearly 2,500 children are diagnosed with pediatric cancer. Behind this number are devastated families, courageous children fighting the hardest battle of their lives, and the urgent need to accelerate research against these devastating diseases.
A campaign that gives a face to the fight
For the end of the year, our association is launching an unprecedented awareness and fundraising campaign to support our little warriors. Augustin, Ruben, Iris and Margot — four extraordinary children — have agreed to become ambassadors for all the young fighters who confront cancer every day.
Transformed into warriors in a winter-themed world — an archer, knights and shieldmaidens — they embody with strength and dignity the reality of the fight against pediatric cancers. Each visual carries a powerful message:
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“Let’s aim true” with Augustin the archer, for precise and effective research
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“Let’s protect them” with Iris, to preserve their childhood and offer them a future
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“Let’s arm ourselves” and “Let’s battle” with Margot and Ruben, to mobilize every resource against the disease
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“Let’s unite” — all together, because only solidarity will defeat this scourge
On each photograph, a subtle detail recalls the presence of illness… These elements reflect a reality we cannot ignore.
Pediatric cancers: a major public health issue
Pediatric cancers are the leading cause of disease-related death in children over one year old. Leukemia, brain tumors, lymphomas, neuroblastomas, gliomas… These pathologies require specific treatments tailored to growing bodies.
Yet research in pediatric oncology remains severely underfunded. Unlike adult cancers, childhood and adolescent cancers are rare diseases, which limits pharmaceutical investment. Without the support of associations like ours and without your generosity, research cannot progress.
Funding research: the only hope to cure more children, and cure them better
Today, around 80% of children with cancer in France survive. An encouraging figure, but it also means that one in five children will not. Moreover, survivors often face significant long-term effects from current treatments: growth problems, cognitive disorders, risks of secondary cancers…
Our mission is clear: to fund innovative research protocols that develop targeted therapies — less toxic and more effective. Each euro collected during this campaign will help to:
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Fund basic and clinical research projects
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Develop new molecules adapted to pediatric cancers
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Improve early-diagnosis techniques
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Innovate to reduce long-term side effects
Supporting children: essential moments of respite
Beyond research, we know that the fight against cancer does not stop with medical treatments. A sick child still needs to be a child, despite hospital stays, pain and anxiety.
That is why we organize year-round moments of joy and escape:
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In hospitals: creative workshops, concerts, relaxation and adapted sophrology sessions
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Outside hospital wards: cultural outings, days in the countryside or at the seaside, adapted sports activities for children in remission
These enchanted interludes allow our little warriors to breathe, smile, and reconnect with the carefree spirit of childhood. For families exhausted by months of struggle, these moments are precious and restorative.
Your donation: a powerful weapon against pediatric cancers
At the end of this year, choose solidarity. By supporting our campaign, you join an essential fight. You give hope to sick children and their families. You allow researchers to pursue their work. You contribute to ensuring that tomorrow, every child can defeat cancer.
All your donations are tax-deductible
Because the fight against pediatric cancer is recognized as being of public interest, your donation benefits from a 66% tax deduction. In concrete terms, a €100 donation costs you only €34 after deduction. A €50 donation costs you just €17.
Together, let’s arm ourselves against this scourge. Together, let’s protect our children. Together, let’s aim for healing.
How to participate?
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Make an online donation now on our secure platform
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Share our campaign on social media with the hashtags #GoFightWin #ImagineForMargo
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Discover throughout the month the stories of Augustin, Ruben, Iris and Margot in our video series
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Spread the word around you: every voice counts in this fight
Research is our greatest ally. Your generosity is our greatest strength.
Thank you for our little warriors.