The Eclair Day is back for a second gourmet and crunchy edition. This charity event is an opportunity to mobilize and raise funds to accelerate the fight against childhood cancer!
2ND EDITION IN FRANCE
SATURDAY NOVEMBER 19, 2022
Registration until November 10, 2022
For the second consecutive year in France, Imagine for Margo will organize the Eclair Day. This day is the opportunity to:
- Support children and teenagers affected by cancer.
- Show your customers that you have a heart and attract new customers who are sensitive to your commitment!
- Highlight the involvement of your profession in civil society.
HOW DOES IT WORK ?
The baker, the customer… during the Éclair Day, everyone is united! Indeed, when you sell an éclair, the customer pays a little extra while the baker offers the ingredients, his work and that of his team! The proceeds from this operation are donated to the Imagine for Margo association in the form of a donation*.
In order to maximize the impact of this operation, we advise you to use your top of the range éclair. It is quite possible to dedicate several éclairs to the operation.
1 solidary ÉCLAIR PURCHASED = 100% OF THE PRICE DONATED TO
*Tax reduction of 60% within the limit of 0.5% of turnover [as per French tax rules].
AN OPERATION SUPPORTED IN FRANCE BY CHRISTOPHE ADAM, PASTRY CHEF OF L’ÉCLAIR DE GÉNIE
“Having been closely affected by the disease, it was essential for me to support the Imagine for Margo association and to sponsor this operation. As a Pastry Chef, I want this business sector to work with me to get things done. »
Christophe Adam, Pastry Chef of the Éclair de Génie, a unique concept, entirely devoted to éclairs, which he knows how to magnify like no one else.
REVIEW OF THE 2021 OPERATION
Launched in France in 2021, this first edition of the Eclair Day was a success for bakers:
“It was a huge success and we were sold out around noon. Next year we will produce more éclairs! Donatien Maître Eclair – Strasbourg
“Great experience and very positive customer feedback! We also had a strong demand for groceries supporting the operation. We are very satisfied. » Eclair de Génie – Paris
“The interest of customers is heartwarming, their feedback has been very conclusive in relation to this operation for children. To do again without hesitation. » Houtin Bakery – Vitré
In just one day, the 90 participating bakeries in France sold more than 7,000 éclairs and collected €22,000 to accelerate the fight against childhood cancer.
Find all the information about the event by clicking here.