Every Year Since 2014, We Have Run a Major National Awareness Campaign Throughout February, in Honor of International Childhood Cancer Day and Thanks to the Precious Support of French Media.
2025 Awareness Campaign
In February 2025, Louise’s story, from her first steps to her first battle, will be featured on television, in cinemas, in print, online, and throughout the streets of France.
Once again this year, numerous media outlets have responded to the call to support us and highlight our fight against cancer in children, adolescents, and young adults. Thanks to their generosity, thousands of people across France will be made aware of the scourge of pediatric cancers.
This awareness campaign was created in collaboration with the Advitam agency. Titled “The Evolution”, it takes an unexpected approach, breaking away from traditional charity narratives to deliver an emotional and impactful message.
The message is simple:
“Illness can strike anyone. We must fight to overcome it. Together, we can win this battle through research.”
The film highlights the many stages of a child’s life, capturing a series of light and beautiful everyday moments before focusing on the abrupt and difficult fight against cancer.
THANK YOU
A huge THANK YOU to all the media outlets for making this incredible 2025 campaign possible entirely free of charge. Special thanks to the Mindshare agency, which generously helped us prepare this campaign on a pro bono basis.
Why Mobilize Against Childhood and Adolescent Cancer?
Childhood cancer is a devastating reality that affects more than 2,500 families in France every year. It is the leading cause of disease-related death in children over the age of one and adolescents in France. Nearly 500 young lives are lost each year to this disease.
These alarming figures remind us that despite advances in research, there is still much to be done. Today, there are more than 100 different types of pediatric cancers, and the available treatments are often adapted from those developed for adults, leading to severe side effects for young patients. For certain rare cancers, survival rates remain tragically low, leaving children and adolescents with research as their only hope for survival.
Raising awareness about childhood cancer means recognizing the urgent need to support research, which is critically underfunded. It also means mobilizing to break the silence and shed light on this cause so that these statistics are no longer an inevitability. Together, through solidarity and scientific progress, we can give every child and adolescent affected by this disease a better chance at recovery.