Every year, since 2014, we launch a major French national awareness campaign on childhood cancer, thanks to the tremendous generosity of French media, the support of Mika, Peter Lindbergh, Stephen Kidd, and the creative and media agencies Mindshare, Hill+Knowlton, Zorba, DaisyDay and Reuilly&Associés.
Thanks to French media support in February 2021, about 30 million French people have seen our 8th national awareness campaign, that was entirely offered.
TELEVISION AND INTERNET
On television and on the internet, it is the very moving testimonial of Maurine, with Mika, that is aired.
Maurine was 10, had a very happy little girl life and dreams for her future. She fought against cancer like a little warrior. We will keep her in our hearts for ever.
A huge THANK YOU to all the French television channels and digital networks who support us, some of them for the first time, others renewing their loyal support to the cause of childhood cancer.
+1100 TV spots on major French channels
+5.900.000 internet views
The campaign key visual was one of the outstanding pictures shot by photographer Peter Lindbergh during our trip in French Camargue in 2015, with six little warriors from Gustave Roussy Hospital in France.
Mika and the little warrior Janotte share with French people this strong message to show the importance of mobilizing for the research against childhood cancer : “Let’s wage war against cancer!”.
THANK YOU to all the press compagnies for more than 20 publications in premium magazines, in order to make French people aware of childhood cancer.
A BIG THANK YOU to all the French media for this outstanding 2021 campaign entirely offered. THANK YOU to the agencies Mindshare, Hill+Knowlton, Zorba and DaisyDay who helped us preparing it for free. THANK YOU to Mika for his loyal support.