Thanks to the immense generosity of the photographer Peter Lindbergh, Mindshare and numerous media, Imagine for Margo launched a nationwide campaign to increase awareness of the cause of childhood cancer, and to help research on pediatric cancer. During a weekend getaway in the Camargue during which 6 young warriors were transported far from their everyday lives in the hospital, the photographer Peter Lindbergh, moved by the cause of childhood cancer, took magnificent photos.
With the presence of Mika, who accompanied us throughout this weekend and was kind enough to lend his voice to the film.
The print Campaign
With his legendary kindness, Peter Lindbergh knew how to capture the most beautiful smiles of these “children just like the others” on a Camargue beach. We also collected these children’s words, as they spoke about their futures, about their dreams, and about their disease, with moving simplicity.
During September 2014, this campaign will be on the Internet, on display in streets and in your favorite magazines who answered our call, touched too by the cause of childhood cancer:
Le Monde (September 26th), Madame Figaro (September 5th), Le Figaro Magazine (September 12th), Femme Actuelle (September 22nd), Question de femmes (September 26th), Le Journal du Dimanche, Marie-Claire enfants (August 26th), Neon Magazine (August 27th), Psycho Enfant (August 20th), Ca m’intéresse (August 28th), Marie-France (August 29th), L’Equipe magazine (September 13th), L’Expansion (August 27th), L’Express …
The photos from “Making of” selected by Peter Lindbergh
An immense thank you to Mindshare, the big-hearted media agency who worked relentlessly so that this campaign would be visible in magazines, on display and on the Internet.